Some PURLs of Wisdom —Sherburne

Tukaiz used DirectSmile image personalization within a direct mail piece to 300 recipients, and included a PURL for the response that featured a Flash animation of the recipient in a Cubs uniform hitting a home run for the team. A sample can be seen at john.smith.wgn720openingday2009.com.

The campaign was a smashing success, and the response back from advertisers and sponsors was overwhelming. WGN had more RSVPs to the mailer than ever before and had the largest turnout at the party ever. The phones rang off the hook at the station with comments from happy recipients thanking them for the invitation.