Some PURLs of Wisdom —Sherburne

Googling for Success

Denver-based Faction Media recently used XMPie PersonalEffect cross-media software in an interactive campaign for tw telecom, a provider of managed voice and data networking solutions. The campaign was designed to generate and retain high-value leads and customers. It targeted enterprise telecom and network services decision makers, and spanned traditional and online media, including Google Pay-Per-Click advertising and customized text inside a video feed.