Some PURLs of Wisdom —Sherburne

Although PURLs are fairly new, they have rapidly proven their worth and are quickly moving into the mainstream. Don’t get left behind. Check them out. PI

—Cary Sherburne

About the Author
Cary Sherburne is a well-known author, journalist and marketing consultant whose practice is focused on marketing communications strategies for the printing and publishing industries. She has written six books, including “Digital Paths to Profit,” published by NAPL; and, most recently, “No-Nonsense Innovation: Practical Strategies for Success,” written with Bill Lowe, the father of the IBM PC. She can be contacted at Cary@SherburneAssociates.com.