Some PURLs of Wisdom —Sherburne

This stuff really works, and it is not hard to do. I challenge you to try your own PURL-based direct marketing campaign for your business. In this way you will show customers and prospects, by example, that you understand how to link print with other media, and that you believe in the methodology enough to use it for your own business. The technology has been around for a while, but it is just recently that we have started to see more public disclosure about the type of results being achieved.