Digital Finishing : Find Your (In, Off, Near) Line

“Virtually everything we print is personalized in some way,” he says. “We might print color shells offset and just put black variable printing on it, or the whole piece might be four-color variable. But, it’s very rare that we print a static piece that goes in the mail.”

Digital printing rolls off a quartet of HP Indigo presses and an HP T200 inkjet web press at Mail Print. Danner believes that the off-line finishing process has inherent advantages over in-line production. “If the press stops, then the bindery stops. So why tie the two together?” he relates. “In the case of the bindery line we installed, it runs twice as fast as the web press. So, if I was running the press all the time, I’d still be under-utilizing the bindery line.”