Phoenix Marketing Services —Multi-Solutions Evolution

In 2001, business was prospering and Phoenix’s owners wanted to become a single-source provider. Subsequently, the firm moved to a new 100,000-square-foot facility in Claremont, where personalized and customized direct mail took center stage by 2004.

Branching into one-to-one marketing, co-owner Cindy Casey reports that the results have been phenomenal. “Response rates have sharply improved and retention rates have gone through the roof! That same year (2004), we added a Web-based, on-demand ordering system. The service allows our clients and their customers to go online and create, review, order and mail personalized marketing material with the click of a mouse.”