Creel Printing's Lizard Installs Digital Production Press

LAS VEGAS—Digital Lizard, a Creel Printing company, has completed the installation of a new HP Indigo W7250—a photo-quality digital production press available at fewer than 50 commercial providers nationwide. The move marks another milestone in Creel’s ongoing digital growth strategy, having made two acquisitions and a multimillion-dollar investment into facilities and technological development over the last two years.

"We are excited about the new parameters and capabilities," said Bill Wieners, president of Digital Lizard. "This press not only opens up new creative format options, but also delivers unsurpassed production capacity, with full personalization abilities. Digital Lizard is one of very few commercial providers nationwide giving customers access to this exceptional technology."

The new press, along with six other digital presses, is housed in Digital Lizard’s new facility at 2650 Westwood, Las Vegas—the site of Creel’s original shop built by founder Eugene Creel in the 1960s. In the last 12 months, the 30,000-square-foot building has been completely renovated, offering a highly automated pressroom, ample office space, customer viewing area and lounge. The facility is also equipped with temperature, humidity, airflow, energy and other controls designed specifically around digital production.

The new location works in tandem with Digital Lizard’s Hayden, ID, plant, which boasts another 10 HP digital presses. The two manufacture an extensive array of marketing pieces, direct mail, photogift products, convention materials, and other items, most of which are received, produced, and shipped the same day.

Both facilities also leverage proprietary technologies that enable the enterprise to securely integrate with customers’ existing systems and help them build digital solutions. Such work has included on-demand response mailings for lost PINs and automated product development systems for the yearbook and photogift markets.