Globalsoft Digital Solutions: Digitally, Very Photogenic

"In many instances, we were doing these types of cross-media campaigns, bucketed in our engagement as value-added services. So, we made a conscious decision to hire some sharp people who could help us provide automated marketing and multimedia mixes."

Manzo notes that longtime customers had approached GlobalSoft seeking new ideas on how they, in turn, could better communicate with their customers and prospects. "Some of it has migrated away from print into electronic communications, and GlobalSoft Innovations was a way we could start talking to them not only about their overall communications strategy, but how they can improve their ROI for all aspects of their marketing campaigns. We've brought some of the best marketing people in the industry onboard."