Globalsoft Digital Solutions: Digitally, Very Photogenic

The growth of photo specialty products at GlobalSoft is revolutionary. By the end of fiscal year 2012, it will account for 35 percent of total revenues, a figure Petro expects will balloon to 60 percent in 2013. Sales forecasts are for the $18 million to $20 million range.

GlobalSoft's migration to a Pageflex Web-to-print platform eight years ago took the printer's online storefront program to the next level, opening the floodgates on enterprise-level accounts. But it didn't take long for fulfillment to become a challenge in regards to those accounts with global needs. The solution: GlobalSoft opened a facility in Pusignan (near Lyon), France. It's a printing and fulfillment operation, with no sales staff. GlobalSoft now does business in 23 countries and 15 different languages, 100 percent supported by Web-based storefronts.