PI 400 -- Catalog Printing - Roller Coaster Ride

In the short term, however, it is difficult to predict how 2002 will unfold. "Many customers are still trying to determine what makes the most sense for their own operations," says Paloian. "Few economists are predicting a strong recovery in the first half, yet the impact of proposed government 'economic boosts' remain unquantified. The anticipated third quarter postal rate increase will definitely cause some catalogs to refine their mail strategies."