PI 400 -- Catalog Printing - Roller Coaster Ride

Many catalogers are now considering the historical route of lighter weight papers and smaller trim sizes as ways to gain relief in postal and paper costs. "We find our clients to be more flexible with respect to product formats, as they look to take advantage of the diversity of the trim size offerings of our equipment," observes Paloian. "Many are now designing their final specifications to achieve maximum product-ivity on our manufacturing equipment, and are enjoying the economic and cycle time benefits associated with that approach."