PI 400 -- Catalog Printing - Roller Coaster Ride

Catalogers are now heavily focused on increasing revenues while reducing costs, according to Paloian. For some, this means combining what would have been multiple books into a single event, while for others it means an increase in clearance sections or the creation of entirely new "sale" books.

But not all catalogers are rethinking their strategies. "While we haven't experienced significant drops in circulation as of yet, we have seen our customers make some modifications in page counts," reveals Zuccarini. "However, this is not across the board. Some catalogers are adding or increasing programs to capture new customers."