PI 400 -- Catalog Printing - Roller Coaster Ride

But everything changed on September 11, with the attacks on the World Trade Center and the Pentagon.

For Brown Printing, the tragedy caused several of its clients to delay drop dates and/or not drop at all to affected ZIP codes. "This created a basic challenge, as unexpected withholding of catalogs from the mail stream is not part of our normal planning. In several instances, manufacturing schedules had to be adjusted quickly," reports William Traub, vice president of marketing for Brown Printing.