PI 400 -- Catalog Printing - Roller Coaster Ride

And Brown was not alone in its effort to deal with unfolding events.

In the days after the attack, Arandell Corp. also had to contend with the new uncertainty in the marketplace. "All previous marketing, design, production, mailing and list strategies were reconsidered, revised, canceled or a combination of all," says Arandell CEO Donald Treis.