PI 400 -- Catalog Printing - Roller Coaster Ride

John Paloian, Quebecor World group president, magazines/catalogs, agrees. "There was an overwhelming appreciation of the fact that most consumers were not in a 'mindset' to catalog shop as they remained focused on the September 11 news coverage." However, in the weeks following the attacks, consumers have slowly begun to return to catalog shopping, according to Paloian, who reveals that some call centers reported as little as 5 percent of their normal volume on the days immediately following the attacks.