PI 400 -- Catalog Printing - Roller Coaster Ride

Yet, despite the numerous hurdles facing the catalog industry at present, Traub believes that the catalog market will recover and settle into a more realistic pattern. "One must realize that 2000 was an aberration from the usual print production and revenue cycles—most print demand spiked way past historical growth trends. It now appears that we are heading back to the demand levels of 1998 or 1999."