PI 400 -- Commercial Printing - Cutting Down Times

What printers shouldn't do is drown in their sorrows, cut prices in desperation, invest heavily in new equipment without a plan to fill the capacity and hire people who are not proven performers, the management consultant says. "One of the most common short-sighted mistakes made by printers is to accept unprofitable work just to make the payroll. Another is to just sit in one's office and hope things get better. Managers must be in their plants making things better and in the offices of their customers selling things better."