PI 400 -- Commercial Printing - Cutting Down Times

In a different session at PRINT 01, the "Top 10 Undeniable Trends Affecting the Printing Industry" through the year 2010 were outlined by industry researcher and consultant Dr. Joseph W. Webb, of Strategies for Management in Harrisville, RI.

1.) Traditional consumer media are secure, but business-to-business promotional uses of commercial printing are in trouble. Direct mail and database marketing efforts are important niches that need to be developed. They are not for everybody, but this is a place where sharp insight and superior skills can be rewarded.