PI 400 -- Commercial Printing - Cutting Down Times

2.) There are fewer print buyers in today's market, but bigger purchase decisions. Printers need to think about what non-craft benefits they can offer buyers, in order to secure clients' business and be clued in to their overall communications strategies.

3.) The Internet is having a huge impact and it's mainly negative. Cross-media programs, compelling cost structures and innovative uses of print can stem much of the tide.