PI 400 -- Commercial Printing - Cutting Down Times

10.) To survive, printers have to become more visionary about the needs of their customers.

To put all this another way, Webb says the print shops that are still thriving in the year 2010 will be those that "seek newness and use the newest media and communication technologies personally.

They will know why clients print, what their overall goals are and have an intimate knowledge of how clients think," he explains. "Thrivers know that costs are lowered by having the right people, knowledge and experience, and technology (in that order), and their employees are constantly training and experimenting. Most importantly, these organizations see things in the same way the print buyer does."