PI 400 -- Direct Mail - The Direct Approach

The most notable event that has occurred in the markets Quebecor World serves is the focus now on developing programs that increase responses in traffic and their direct mail promotions, according to Brian Sullivan, president of the Commercial/Direct Group for the Montreal-based company.

Quebecor World is honing its overall value package by adding more services, working with clients to reduce costs and helping them grow their businesses through creative marketing ideas. The total solutions package includes such services as pre-media consulting, digital asset management programs, online inventory and usage analysis.