PI 400 -- Direct Mail - The Direct Approach

Donnelley has bolstered its clients' mailing campaigns by working with the USPS to develop new ways to penetrate deeper into the mail stream, reducing costs and providing more precise delivery dates. The latter allows RRD Direct's clients to better staff call centers.

Banta Direct Marketing Group, Menasha, WI, enjoyed a solid year despite the softness in the economy, reveals James Cyze, group president. The printer invested in expanding in-line imaging capacity and promptly sold it out. And while some of the company's more traditional marketers hedged their bets, Banta made inroads with new some customers.