PI 400 -- Direct Mail - The Direct Approach

The events and fallout surrounding the September 11 attacks on New York and Washington have uniquely, but temporarily, impacted the strategies of the nation's leading direct marketers, particularly the perceived threat of the transfer of the bioterrorist chemical Anthrax through the U.S. Postal Service (USPS). This relatively recent development is obviously still playing itself out, with perhaps the true impact still to be felt.