PI 400 -- Direct Mail - The Direct Approach

A number of the biggest print providers for the sector do regard this challenge as another development that must be reconciled, but not so unique or so great an impact to throw them from their game plan.

Following the adage that the best way to earn a buck is to spend two, a universal theme is clear. To make it in 2002 and beyond, the three operative terms are: investment, investment, investment.