PI 400 -- Direct Mail - The Direct Approach

Jim Andersen, president and CEO of The Instant Web Cos. (IWCO), Chanhassen, MN, has been on top of generating hard and soft cost savings for his company and his customers. IWCO added in-line finishing capabilities to drive cost savings and reduce cycle times, and its creative service utility has been providing clients with format options to boost response rates, as well as enhance production efficiencies and provide opportunities for automation discounts.