PI 400 -- Direct Mail - The Direct Approach

IWCO found the manufacture of embossed and customized plastic cards a major coupe in generating higher response rates for clients. Andersen also had a private firm take IWCO's pulse in the form of a customer satisfaction survey aimed at the printer's top 100 clients. Customer spotlights introduce clients to the IWCO production team face-to-face, while its Direct Mail Academy provides customer education opportunities related to IWCO's single-source, vertically integrated solution.