PI 400 -- Direct Mail - The Direct Approach

"We continue to see forays of Internet auction purchasing, which focuses on price without taking into account the cost of sacrificing relationships, service and, frankly, all the deliverables associated with it."

Investment has also been a buzz word around Lehigh Direct, Broadview, IL. Ray Frick, president and CEO of The Lehigh Press, reports his company has invested $15 million into the direct mail division.