PI 400 -- Fast-Track Firms - Some Movers and Shakers

Challenge's investment in new capabilities began in 1998, when the commercial sheetfed market started to soften. The Challenge executive management team decided that they needed to diversify into other areas.

So, Challenge invested in flexographic printing gear, eventually spinning that business off this past year into a subsidiary, NuQuest Label Solutions. The company also added an in-house lettershop to drive more direct mail business.