PI 400 -- Publications - Ad or Subtract

"If you offer readers what they are looking for, they are willing to pay for it," Husni firmly believes. As proof, he points to the example of Felix Dennis, publisher of Maxim Magazine. "Dennis set out to publish a magazine aimed at readers first, readers second, readers third…and then advertising. Maxim has managed to outperform GQ, Esquire and the two titles combined. Its circulation is 2.6 million even though it is selling for $4 on the newsstand, which is a dollar more than Esquire."