PI 400 -- Publications - Ad or Subtract

While the economic conditions and current events are presenting challenges in the short term, this time also represents a unique opportunity, asserts Daniel Knotts, magazine industry leader of R.R. Donnelley Print Solutions in Chicago. "There is a great opportunity for both publishers and publication printers, along with all members of the supply chain, to rethink the business model and work together to make the publication industry stronger as we come out of the recession," he says.