PI 400 -- Publications - Ad or Subtract

"The end of several big titles came at the same time, so people started writing blanket obituaries for the industry," Husni continues. "To paraphrase Mark Twain, though, 'The news of the death of the magazine industry has been greatly exaggerated.'

"What people need to understand is that there are more magazines being published today than at any time in history. In 2000, wholesalers distributed more than 5,600 titles. That compares to 2,000 in 1980. One of the main reasons why we are probably going to see a slowdown in the number of launches is simply because there is no more room in the market," Husni observes.