PIA/GATF Converge Conference — 10 Ways to Become an MSP

7| Hire or retrain sales- people who understand the MSP concept. Most traditional salespeople may be great at selling print, but they have a tough time grasping the idea that these projects may involve many other services besides print and typically have a very long sales cycle. Patience, persistence and perseverance are the words of any dynamic, consultative salesperson. Don’t waste time on people who don’t get it. In all likelihood, they never will.