PIA/GATF Converge Conference — 10 Ways to Become an MSP

8| Think “cross-media.” Content is no longer a one-dimensional offering. If companies are going to be successful as MSPs, they need to feel comfortable in several media arenas. Firms that don’t feel they have the necessary expertise to offer Web, personalized URL (PURL), database or content services should seek out partners. Customized services that can show a clear ROI for customers drives mutual success. One caveat is developing the right set of metric tools that track the effectiveness of programs. The best way to do this is to walk the walk for your own company before offering these services to your customers.