PIA/GATF Converge Conference — 10 Ways to Become an MSP

So, in the famous words of David Letterman, let’s get started with my 10 steps on “How a printer can become a Marketing Services Provider.”

1| Change your company name to remove any connection with print, graphics, lithography, etc. Printing is a declining business model. Every statistic we read, even in the most recently released PIA/GATF report “Looking Forward: What’s Next for the Economy and Print Markets in 2008-2009,” illustrates that the act of putting ink on paper is declining. Your name must reflect a more generic association—not just one associated with print.