PIA/GATF Converge Conference — 10 Ways to Become an MSP

When I ask a group of industry owners or executives at one of my speaking engagements if they have a marketing or business plan, I can never understand why very few hands go up. Such a plan need not be long or complicated, but it must be reflective of what a company needs to do to morph its image. Remember that this plan must be flexible to adapt to quick changes in the economy and in technology.