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4| Offer services customers need, not just the services you currently have. If you listen carefully to your customers, they’re saying they require services like digital printing, mailing, database management, digital asset management and many others.
Investigate how you can get started by bringing these services in-house or by partnering with a local company. Listening to suppliers that can help is often a great starting point. There are many resources available, and quite often they are free. Remember that customized services that can show a clear ROI for customers are an essential.
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- Companies:
- Great Lakes Integrated
- K/P Corp.
Steven Schnoll
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