PIA/GATF--Two Associations, One Goal

The consolidation of the PIA and GATF signifies a new era—one aimed at bettering the position of each association's membership.

BY ERIK CAGLE

The mere mention of the word merger is enough to conjure up images of Exxon and Mobil, layoffs and plant shutdowns.

The modern business partnership—be it a merger, consolidation or whatever moniker du jour is applied—has more to do with bottom lines than frivolous considerations such as, say, enhanced products and services for the customer.