PIA/GATF--Two Associations, One Goal

"The consolidation is offering us a once-in-a-lifetime opportunity," stresses Jerry Williamson, chairman of Williamson Printing and the 99th chairman of the PIA. (Williamson also served as chairman of the PIA/GATF Consolidation Task Force.)

"The strengths of both organizations complement each other's weaker areas very well," he notes. "For many years, the cry from PIA members was to provide more technical support, and the cry from the GATF was the need for marketing support for its specialized products and services.