PIA/GATF--Two Associations, One Goal

"These enhanced offerings will be of enormous value to our members," Williamson adds. "The challenge before us is to make the members aware of these great new opportunities, which are significant, and members should take the appropriate advantage."

The consolidation is being billed as one-stop shopping. To promote the news, the combined entities have released a 50-page booklet that explains the range of products and services available through the consolidated organization, including: government affairs, research and testing, economic and market research, consulting services, education and training, awards programs, human relations, buying power discount programs, process controls and special industry groups.