PIA/GATF--Two Associations, One Goal

Roper feels the combination of PIA's marketing/lobbying savvy and GATF's technical expertise makes for a well-rounded organization. Another bonus is that each leg of the partnership—PIA, GATF and the local affiliates—will remain intact; no offices or branches will be closed.

"In my opinion, this is a natural [partnership]," he says. "The programs of the two organizations are very complementary, and there's hardly any overlap. When you put the package together, it pretty well covers the gamut of everything a printing company might need to deal with challenges printers are facing today."