PIA Releases Study of Digital Printing and Survivability in the Mail Stream

Conducted by Joe Marin, Sr. Analyst, Digital Technologies for Printing Industries of America, the study shows how well a digitally-produced postcard would survive throughout a variety of mailing locations and distances in the United States Postal System. The study also reveals how the same postcard produced using lithography would fair, and where most marking on the surface of the postcard tends to occur. Results show that both the press used, as well as the postal center through which the piece was processed, significantly affected the amount of scuffing.

Participating manufacturers included Canon, HP, Kodak, Océ, and Xerox.