PIA Sets the Table --Dickeson

Forget price estimating for the moment. Click on Excel and list the invoiced selling price for print manufactured jobs for a month, quarter or a year (your call). Deduct the DOAs for each. Compute the VA, VA margin and materials multiplier for each job. Sort from high to low on VA, margin or multiplier. What do you learn about your pricing from this internal benchmarking? Now sort by salesperson, product type, run lengths, binding type, ZIP code or whatever property may provide decision support insight for you. This is pragmatic marketing analysis.