Pictorial Offset -- Family Values Never Change

How Low Will They Go?

"Companies that have excess capacity or are on the verge of closing their doors—especially ones on the verge of going under—are basically being financed by their outside suppliers providing cash flow, so no price is too low," he says.

So how does a printer survive in a hotbed market such as New York under these conditions? It is a matter of superior customer service and paying attention to customer needs, according to Don Samuels, who spearheads Pictorial's sales and marketing efforts.