Pictorial Offset--Reducing Costs Through Efficient Management

How has Pictorial set itself apart in such a difficult market? The managing partners of the company—Lester, Gary and Donald Samuels—attribute their success to consistent efforts to reduce costs while improving quality and service.

Started by their grandfather 60 years ago, Pictorial has grown to become a $50 million company. "We understand this market because we've been here for a long time," remarks Lester Samuels, who specializes in the business's financial operations. "We know that customers in this area demand tight deadlines and solutions that will meet the needs of their programs. We don't just strive to meet these needs; we make it happen no matter what. One of the ways we do this is by ensuring that operations are at peak efficiency in order to be productive and price competitive in comparison to the rest of the nation."