PII Buys Six iGen3s

The new units will allow the printer to produce more effective direct marketing campaigns, according to Jamie Huff, CEO of PII.

"With true one-to-one marketing, you can target specific customers with tailored messages at a precise time, making those messages more effective," Huff says. "The DocuColor iGen3 allows us to create high-quality materials with a level of personalization we were previously unable to achieve."