Pira Forecasts 55% Growth for Global Electrophotographic Print Market by 2015

Pira estimates the volume growth of electrophotographic print output in 2010 at 1.7%. However, in value terms this output will grow much faster, by 7%, which reflects the big change that is happening in electrophotography. Increasing volume and much greater value are being generated through the growing popularity of colour and variable data printing, which make printed products more valuable to buyers and end consumers. According to the study, the value share of colour in the total electrophotographic market is to increase from 61% in 2005 to 72% in 2015. In volume terms the growth is going to be even more dramatic, from 16% to 41%.