Pira Forecasts 55% Growth for Global Electrophotographic Print Market by 2015

Commercial printing is currently by far the largest segment by value in the electrophotographic market, with a 56% share in 2009. However, according to Pira, its proportion is going to shrink in the coming years. The report predicts that during 2005–15 the fastest growing segments of the electrographic print market are going to be books, magazines, catalogues, packaging and, in particular, labels. On the other hand, newspapers printed with electrophotography are forecast to decline from their already small base – the underlying reason being more cost effective and appropriate inkjet technologies which are currently being commercialised.