PI's 45th ANNIVERSARY -- From Art To Science

In the pressroom, the economics of half-size web offset presses were seen as now challenging full-size machines and creating a new market niche. At the other end of the spectrum, the possibility of using a gravure press for commercial printing work was being suggested. The down side was that with prices of $3 million to $4 million, the presses cost at least twice that of a web offset machine.