PI's 45th ANNIVERSARY -- The Lighter Side

4. Be flexible; a dehumanized approach by big business competition is vulnerable to attack. Be sympathetic to the needs of your customers and make a point of selling flexibility.

5. Sell ideas; product or service sales will follow.

HE WAS RIGHT: Gene Sanger, president of Kwik Kopy, knew back then what would take 15 to 20 more years for everyone to learn: smoking is bad for your health. Sanger printed macabre anti-smoking posters and self-adhesive stamps that he gave away to point out "the terrible things cigarettes have done to friends and business associates." The slogan was "Caution: Cigarette Smoking May Be Dangerous to your Health."