PI's 45th ANNIVERSARY -- The Lighter Side

DOUBT IT CAN BE TOPPED: Not all advertisers were using naked or scantily-clad women to pitch their wares. Douthitt used a cartoon superhero, "The Man from Douthitt," to promote the company's platemaking superiority. The superhero had a cape and a capital D on the front of his outfit, a la Superman. But the most amazing characteristic is his lack of a neck. Goofy perhaps, but fun and a change of pace from the burlesque show.